A recent study by Bowker shows that Australia, India, the UK and the US are leading the world in eBook adoption.
According to the study, 21% of online Australians over 18 years of age have purchased an eBook in the six months prior to the study and 69% are aware of eBooks but have yet to purchase one. There is an almost equal split between male and female Australian eBook buyers with the highest percentage of eBook buyers in the 18-24 year range.
If we mapped these figures against the population then current adult eBook buyers equate to a market of approximately 3.3 million in Australia with another eleven million potentials.
The great advantage for many Australian eBook authors is their ability to now reach international markets, which were previously not available to them – particularly the US. Data from eMarketer indicates that as of 2012 there were nearly 50 million US adult eReader users. So Australian authors now have the ability to tap into this market.
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